" Our experiences with Micro Wav have been instrumental in a variety of artist campaigns, logically complementing the pastiche of social media influencer services and platforms that have become available over the last few years. It's refreshing to collaborate with a platform that truly understands the value of community-driven creativity and delivers impactful results. "

Micro.Wav has quickly become an indispensable tool for our marketing team, allowing us to execute highly targeted campaigns with speed and efficiency. The team at Round recognises that online trends often originate in community subcultures, so leveraging connections with micro-influencers is crucial. Micro.Wav's unique micro-influencer targeting capability and the insights it provides means we can maximise online fan engagement and direct our resources to deliver the greatest impact for our artists.

Micro.wav plays a vital role in 5020 Records’ creator strategy. By recognizing the power and value of micro-influencers, Micro.wav serves as a key tool for engaging our target audience, ensuring optimal timing, and generating a substantial volume of user-generated content. Through a tailored partnership with Round to leverage and optimize Micro.wav, we have successfully exceeded our strategic goals in the U.S. general market for artists such as Tini, Kenia Os, and Christina Aguilera, among others.